What we think

February 20, 2026Tony Connell

Hybrid Theory

We are a hybrid.

February 20, 2026Tony Connell

The Product Out Philospohy

A product is a solution to a problem. It is a product of the human mind. It is a product of the human mind. It is a product of the human mind.

February 20, 2026Tony Connell

Why Ventures Fail

Ventures fail for a variety of reasons. Some are due to market conditions, some are due to management decisions, and some are due to external factors.

February 10, 2026Stewart Morley

The Carbon and Silicon Balance

With the imminent gateway we are passing through regarding an AI reality, we need to address the elements involved

February 10, 2026Stewart Morley

Hardware / Software fusion

Engineering of hardware has had significant improvements from idea to product delivery, notably from industry 1.0 to now impending 4.0. Mass manufacture and material manipulation has driven great advancements and capabilities of realising a level of engineering that has surpassed expectation. However the biggest and most influential advancement has been software fused with hardware, reaching autonomous abilities with high level efficiencies, functions and updatability. Hardware alone can be effective, likewise with software, both have advantages within their single formats. But when fused together the possibilities are exponential, with certain industries benefiting from this such as automotive, handheld and wearable device products. It is apparent that there is a hybrid called Fuseware that requires the existing engineering practices to sinter.

February 10, 2026Stewart Morley

Lightning in a Bottle

Historically at first glance certain products seem not so obvious to be the success they end up as. Many examples have seen huge global success and has maintained prime position for many years and even generations. The best accolade for true success is when the product or company name has transformed from a noun to a verb, indicating the ubiquitous influence and acceptance. But to predict this outcome is extremely difficult, and requires massive amounts of information, references, research, and a macro to micro view of all variables that affect the outcome. This previously would create a research cap-ex beyond the patience of any investor, but to accelerate this with mass capture computation, A.I together with human intuition and lived experience opens the possibilities to a high probability of lightning being captured in the bottle.

January 30, 2026Tony Connell, Stewart Morley

Introducing Codeius

Separately our experiences were the same, 90% of all products fail