At its core it is a holistic framework that integrates multiple disciplines, powered by a combination of people and platforms to ensure that valuable opportunities are not overlooked or prematurely dismissed in favour of inferior ones that will ultimately fail.
A HOLISTIC APPROACH
Product to us is holistic, not just about what is built but how all of the associated aspects are combined across the different stakeholders to deliver value. Adapting Marty Cagan from SVPG’s definition, a simple way to think about this is like an equation.
HYBRID, THE BEST OF BOTH WORLDS
This is how we think, at the intersection of innovation and traditional. In essence codeius is a hybrid of many activities undertaken by corporate venturing, VC, PE etc but isn't one in particular, and maintains an agile dynamic throughout.
For example Accelerators and Incubators such as Y-Combinator often have themes for their cohorts and even formed hypotheses, codeius takes this further by adding a deeper discovery and design capability. Even as a founding team we represent a hybrid with a combination of experience from engineering, hardware and software in addition to financial services.
WHERE WE FOCUS
Our approach starts earlier in the lifecycle, we put a greater focus on the forgotten foundation gap. Augmenting the current ecosystem by partnering with existing organisations and the investment community to deliver.
Idea | Start-up | Growth | Maturity | Renewal/ Decline | |
|---|---|---|---|---|---|
Companies | |||||
Incubators | |||||
Accelerators | |||||
VC Firms | |||||
PE Firms |
WHAT SETS US APART
The principles that guide our unique approach to innovation and growth
CONTINUOUS,
NOT "ONE & DONE"
NOT "ONE & DONE"
Our approach is continuous and adaptive, not a one-off intervention. Taking into feedback and the changing environment, but also the historic and traditional.
HUMAN GUARDRAILS &
MACHINE EXECUTION
MACHINE EXECUTION
Whilst technology provides our capability to identify and analyse opportunities and solutions, our forum of experts from various disciplines, provide ongoing guidance, challenge assumptions, and steer projects to the most promising outcome. We Leverage Technology as an Enabler, Not a Driver. Tools and platforms serve our value creation goals; they do not dictate our strategy or define success.
RISK MANAGEMENT,
NOT RISK AVERSE
NOT RISK AVERSE
Organisations that avoid taking risks by sticking to traditional models often fail to adapt to changes, leaving them vulnerable to disruption. Taking the safe option in the short term can lead to greater risks in the long term, as competitors who embrace change gain an advantage. Ironically by being risk adverse they are increasing their own risk.
AUGMENTATION,
NOT REPLACEMENT
NOT REPLACEMENT
We augment existing processes and ecosystems rather than seeking to replace them. We provide new opportunities, creating momentum and making the flywheel spin faster.
AGNOSTIC &
INDEPENDENT
INDEPENDENT
By sitting outside of any one organisation, we can asses opportunities and solutions for each unique context objectively, free from bias or attachment. A key benefit of this deliberate positioning means that even solutions to internal opportunities can be identified.
How we use this in reality